The process of affecting the online visibility of your applicant portal in theweb search engine's unpaid results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
For example: Your applicant searchs for "company name + job name" - your applicant portal will be higher ranked with SEO and you will get more applicants
URL's optimization
eRecruiter optimises automatically your applicant portal and job ad URL's - search engines can easily find and indicate it in the search results higher ranked
Smartphones and Tablets
Responsive web design is a must-have nowadays - is your applicant portal responsive?
Test your applicant portal on a smartphone or tablet - or just shrink your webbrowser - if the content adapts itself, your portal is responsive, if not - just call us - we can help you:
+43 (0)732 611 221 -66 and +43 (0)1 523 8207 -66 for Austria
Make sure that your applicant portal is easily to understand - an application should be easily done and just in a few minutes - don't hide your application button
Keep it simple - applicants can't handle to much information - less is more
Applicants need sometimes help - make it easy to contact you
Integrate Social Media Share-Buttons in your applicant portal - You generate higher range if applicants can share jobs
Creativity is good, but beware of using too much different colours and fonts at your applicant portal
Tracking on the applicant portal
eRecruiter offers the possibility to track applicant activities on the applicant portal over your Google Tag Manager ID - just contact our support - they will help you
The conversion rate of the following sites will betracked:
Joblisting
job ad
"Thank you for your applicantion" Site
Protection of data privacy
The Google Tag Manager respects personal Browser Settings like "Do Not Track" or "OptOut". Please be sure that your AGB's or your imprint inform the applicants about the Tracking