The process of affecting the online visibility of your applicant portal in theweb search engine's unpaid results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
For example: Your applicant searchs for "company name + job name" - your applicant portal will be higher ranked with SEO and you will get more applicants
eRecruiter optimises automatically your applicant portal and job ad URL's - search engines can easily find and indicate it in the search results higher ranked
Smartphones and Tablets
Responsive web design is a must-have nowadays - is your applicant portal responsive?
Test your applicant portal on a smartphone or tablet - or just shrink your webbrowser - if the content adapts itself, your portal is responsive.
Applicant Portal Do's and Don'ts
Applicant data are senisble data - please be sure that your applicant portal has SSL authentication