SEO - Search engine optimization
- Jeannette Neugebauer (Unlicensed)
- Claudia Riegler (Unlicensed)
What is SEO? What are the benefits?
The process of affecting the online visibility of your applicant portal in the web search engine's unpaid results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
For example: Your applicant searchs for "company name + job name" - your applicant portal will be higher ranked with SEO and you will get more applicants
URL's optimization
eRecruiter optimises automatically your applicant portal and job ad URL's - search engines can easily find and indicate it in the search results higher ranked
Smartphones and Tablets
Responsive web design is a must-have nowadays - is your applicant portal responsive?
Test your applicant portal on a smartphone or tablet - or just shrink your webbrowser - if the content adapts itself, your portal is responsive.
Applicant Portal Do's and Don'ts
| DO'S | DON'TS |
|---|---|
Applicant data are senisble data - please be sure that your applicant portal has SSL authentication | Make sure that your applicant portal is easily to understand - an application should be easily done and just in a few minutes - don't hide your application button |
Keep it simple - applicants can't handle to much information - less is more | Applicants need sometimes help - make it easy to contact you |
Integrate Social Media Share-Buttons in your applicant portal - You generate higher range if applicants can share jobs | Creativity is good, but beware of using too much different colours and fonts at your applicant portal |
Tracking on the applicant portal
eRecruiter offers the possibility to track applicant activities on the applicant portal over your Google Tag Manager ID - just contact our support - they will help you
The conversion rate of the following sites will betracked:
- Joblisting
- job ad
- "Thank you for your applicantion" Site
Protection of data privacy
The Google Tag Manager respects personal Browser Settings like "Do Not Track" or "OptOut". Please be sure that your AGB's or your imprint inform the applicants about the Tracking
Links
- Google Tag Manager (http://www.google.com/tagmanager/)
- Google Tag Manager Tutorial (http://www.google.com/tagmanager/get-started.html)
Example for Tracking "Thank you for your applicantion" Site
Trigger Configuration > Page View > Some Pages >
Page Path | equals | /Application
