SEO - Search engine optimization

What is SEO? What are the benefits?

The process of affecting the online visibility of your applicant portal in the web search engine's unpaid results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

For example: Your applicant searchs for "company name + job name" - your applicant portal will be higher ranked with SEO and you will get more applicants

URL's optimization

eRecruiter optimises automatically your applicant portal and job ad URL's - search engines can easily find and indicate it in the search results higher ranked

Smartphones and Tablets

Responsive web design is a must-have nowadays - is your applicant portal responsive?

Test your applicant portal on a smartphone or tablet - or just shrink your webbrowser - if the content adapts itself, your portal is responsive.

Applicant Portal Do's and Don'ts


Applicant data are senisble data - please be sure that your applicant portal has SSL authentication

Datenschutz - DSGVO 2018


Make sure that your applicant portal is easily to understand - an application should be easily done and just in a few minutes - don't hide your application button

Keep it simple - applicants can't handle to much information - less is more

Applicants need sometimes help - make it easy to contact you

Integrate Social Media Share-Buttons in your applicant portal - You generate higher range if applicants can share jobs

Creativity is good, but beware of using too much different colours and fonts at your applicant portal

Tracking on the applicant portal

eRecruiter offers the possibility to track applicant activities on the applicant portal over your Google Tag Manager ID - just contact our support - they will help you

The conversion rate of the following sites will betracked: 

  • Joblisting 
  • job ad
  • "Thank you for your applicantion" Site

Protection of data privacy

The Google Tag Manager respects personal Browser Settings like  "Do Not Track" or "OptOut". Please be sure that your AGB's or your imprint inform the applicants about the Tracking

Example for Tracking "Thank you for your applicantion" Site

Trigger Configuration > Page View > Some Pages >
Page Path | equals | /Application